Minot One Brand

Posted: Aug 05 2020
Leaders from Visit Minot, Minot Chamber and MADC, with partners from the City of Minot, the Minot Park District and Downtown Minot revealed all that makes Minot magic through a citywide cohesive brand effort, It’s Magic in Minot!
Colorful and vibrant just like the city, It’s Magic in Minot features a unified logo, messaging and plan to highlight a community full of energy and a spirit for being a better place to live, visit and love. The brand was developed after nearly two years of collaborative effort by One Brand partners to highlight the city to those who live in North Dakota and beyond. 
“After careful planning, we’re excited to see everything brought to life,” said John MacMartin of the MADC and Minot Chamber. “Those of us who live in Minot know how magic the city is, but now it’s time to showcase all our city offers with one, unified voice.”
“The goal of this initiative was to bring together a number of Minot organizations that tells the story about all the good that’s happening in Minot,” said Stephanie Schoenrock of Visit Minot. “Ultimately, this campaign showcases the authentic people and places that make Minot so magic.” 
Citizens of Minot are invited to share what makes Minot magic to them by sharing photos and videos. More on It’s Magic in Minot can be found at MagicInMinot.com.

One Brand