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MADC President/CEO Attends IEDC’s Marketing & Attraction Training Class

Posted: Oct 28 2016

The International Economic Development Council (IEDC) hosted a Marketing & Attraction Training Class on November 3-4, 2016. MADC’s President/CEO, Stephanie Hoffart, attended the class, which featured:

Site selection fundamentals including corporate strategies
Identifying target audiences using data-driven techniques
Developing a community marketing plan and brand
Garnering internal and external support for the marketing campaign
Engaging social media and website design to target new markets
Utilizing Geographic Information Systems (GIS) to serve clients
Benchmarking, evaluating, and monitoring the marketing plan

For more information about IEDC, click here.

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