MADC President/CEO Attends IEDC’s Marketing & Attraction Training Class

Posted: Oct 28 2016
The International Economic Development Council (IEDC) hosted a Marketing & Attraction Training Class on November 3-4, 2016. MADC’s President/CEO, Stephanie Hoffart, attended the class, which featured:
  • Site selection fundamentals including corporate strategies
  • Identifying target audiences using data-driven techniques
  • Developing a community marketing plan and brand
  • Garnering internal and external support for the marketing campaign
  • Engaging social media and website design to target new markets
  • Utilizing Geographic Information Systems (GIS) to serve clients
  • Benchmarking, evaluating, and monitoring the marketing plan
For more information about IEDC, click here.